🎉Update (02-07-2021): This project has helped us raise and donate £446 to the animal shelter, thank you all so much for the help! Our cassette tapes have sold out, but please consider supporting the GoFundMe campaign, if you would like to make further contributions:
Loving Kindness is a charity album organised by Samphire, the solo project of Tom Sherlock. All proceeds will be donated to a grassroots animal shelter run by his friend's family in India. They desperately need fundraising to continue buying food and medicine for the animals they look after. Each digital and cassette purchase of this album will be directly helping stray and injured animals on the streets of Mumbai. Any and all support will be enormously appreciated 💕
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Our friend Ruku explains more below:
💬There are more than 50 million strays in India. 50 million unwanted and neglected animals that have nowhere safe to be. All they have is the constant uncertainty of where their next meal will come from.
My mum, Rita, can’t bare to see the 500 homeless animals that live in the 3 km radius of her vicinity starve and suffer. So, she uses the majority of her monthly income, approximately £1000 to cook for and feed these animals. A portion of this income also goes into treating the poorly creatures who get hit by cars or hurt by people. She has also decided that 2019 was the time to invest in renting a room (less than 200 square feet) to house stray animals who can no longer live on the roads. They are old, crippled or have life-long injuries that need shelter from the elements. We now house about 27 of them.
My mother, who is 54, is happy to do this hard and emotionally draining work of taking care of these voiceless beings. But on occasion, she breaks down as she isn’t an established charity and she doesn’t know how long she can support this cause without external help. This is why, this collaboration is so important to her. She needs assistance. She needs donations. Tom has enabled her to get the much needed help she needs to continue this work by supporting the cause of tending to stray animals with his new music.